• According to the results of a survey conducted by Rating Group, the main sources of information about events in Ukraine for residents of Lviv are social media (63%), news websites (57%), and television (46%). 17% receive news from groups and channels in messaging apps, 16% from relatives and acquaintances, 13% from radio, and 6% from the press. Younger respondents more often rely on online sources (social media and websites), while older respondents more often rely on television.
• 39% of respondents report watching television every day. However, one in four do not watch TV at all. 36% watch television programs once or twice a week or less often, and 12% watch somewhat more frequently. The highest share of frequent TV viewers is found among the oldest age group and among women.
• “1+1” is the leading national TV channel among Lviv residents in terms of viewing frequency (41%). Over the past month, about one-third of respondents watched STB, ICTV, and “Ukraina”; one-quarter watched “Novyi Kanal”. Between one in five and one in seven watched Channel 24, Inter, Channel 5, Pryamyi, and Ukraina-24. “UA: Pershyi” and Espresso TV were each viewed by 12%, while “Nash” was viewed by 7%.
• Local TV channels are watched significantly less. 32% of those who watch television do not watch local channels at all. About one in five to one in six Lviv residents watch local channels such as “Pravda TUT: Lviv”, “UA: Lviv”, NTA, and “Zakhidnyi”.
• Among television content, Lviv residents most often watch news (48%). 39% watch movies on TV, 34% watch documentary and educational programs, 27% watch series, 24% watch entertainment shows, 20% watch political talk shows, and 11% watch cartoons or investigative programs. Only 8% watch programs on socio-economic topics.
• Nearly 80% of Lviv residents use the Internet daily. Only 11% do not use it at all (primarily the oldest respondents). The leading social network is Facebook (61%). 53% visit YouTube, 35% Instagram, and 10% TikTok. While YouTube and Facebook have sizable audiences among older respondents (around 40%), Instagram and TikTok are used mainly by the youngest age groups.
• Among messaging apps, Viber is the most widespread (67%). Facebook Messenger is used by 58%, Telegram by 39%, WhatsApp by 21%, and Skype by 15%.

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